PATA Bangladesh Dhaka University (DU) Student Chapter: BrandElevate: Ascending Hospitality Marketing – A Resounding Success!
Dhaka, Bangladesh, 25 November 2024 - The Department of Tourism and Hospitality Management at the University of Dhaka proudly celebrated the successful completion of "BrandElevate: Ascending Hospitality Marketing," a landmark seminar hosted by the PATA Bangladesh Dhaka University Student Chapter. This event was designed to provide students with invaluable insights into the world of marketing and public relations within the hospitality industry, paving the way for their development as future leaders in the field.
Held at the esteemed Dr. Abdullah Faruk Conference Hall, the seminar brought together enthusiastic students eager to explore the strategic aspects of hospitality marketing. The event featured two distinguished industry professionals who captivated the audience with their expertise and experiences. Dewan Farhana Masuk, Assistant Manager of Public Relations and Communication at Dhaka Regency Hotel and Resort, shared her knowledge on media relations, brand communication, and innovative PR campaigns. Meanwhile, Fabliha Gulrukh, Sales & Marketing Coordinator at Dhaka Regency, offered practical insights into crafting compelling marketing strategies, driving brand loyalty, and leveraging sales techniques to achieve measurable success.
The interactive nature of the seminar encouraged active participation, with students engaging in thought-provoking Q&A sessions that bridged theoretical knowledge with real-world applications. It also provided an excellent platform for networking with industry professionals, sparking meaningful discussions and future collaboration opportunities.
The success of BrandElevate was a testament to the dedication and hard work of the organizing team, the volunteers, and the active involvement of the participants. Special thanks are extended to the esteemed speakers for their invaluable contributions and to the organizing team for their meticulous planning and seamless execution.
Looking Ahead
The PATA Bangladesh Dhaka University Student Chapter is committed to empowering students through impactful events, workshops, and seminars. With an exciting calendar of activities planned for the coming months, the chapter aims to continue fostering innovation, leadership, and professional growth among aspiring hospitality professionals.
