Virtual PATA Destination Marketing Forum 2021

Wednesday, November 24, 2021, 9:00 AM - Friday, November 26, 2021 | 5:00 PM | Time Zone: GMT+8

As DMOs across the globe continue to rebrand from destination marketing organisations to embrace the importance of being destination management organisations, the Virtual PATA Destination Marketing Forum 2021 celebrates this trend with the theme of 'Experiences that Inspire.' It builds upon the global movement towards purposeful travel, wherein visitors share a vision of doing more for themselves and others.

This event invites industry professionals and visitors to continue taking ownership of their travel experiences and create bigger impacts for their host destinations and communities during their personal journeys for self-development. By helping visitors stay informed of their choices and actions, destinations can help cultivate the next generation of inspired travellers for the post-pandemic era.

Make sure to join the Virtual Tours sessions for opportunities to explore Sarawak, Malaysia - and you can win one of 10 great prizes sponsored by Sarawak Tourism Board!

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Morning

• Presentation: Moving Beyond Destination Marketing to Destination Management

• Destination Case Studies on Sustainability from Asia Pacific

Afternoon

• Stories That Inspire

• Presentation: Cardamom Tent Camp: How an Accommodation Looks to Change the World

• Virtual Tour 1: Chase The Adrenaline

Morning

• Experiences that Inspire - The Rainforest World Music Festival

• Tourism Destination Resilience – The Path towards Sustainability

• Virtual Tour 2: Tellian, The Soul of Mukah

• Best Practices of COVID-19 Recovery

Afternoon

• Virtual Tour 3: Embrace Heritage in Lawas

• Presentation: Digital Marketing Master Class

Supporting Media Partners