The Pacific Asia Travel Association connects public and private organisations for the responsible development of the travel and tourism industry.
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Featured Members of the Week
Members since 2010s & 2020s✨
Hospitality
SJM Resorts, S.A
Since 2020s
Rooted in Macao for more than 50 years, the integrated resorts operator offers a wide spectrum of leisure and hospitality services, accompanied by sophisticated and immersive experiences.
Marketing
Sojern Asia Pte Ltd
Since 2020s
Travel marketing platform providing unrivalled traveller insight, multichannel scale, and automated optimisation to help marketers conquer the unique challenges of the travel buying cycle.
Travel Management
Himalayan Holidays Treks & Tours PVT. LTD.
Since 2010s
Himalayan Holidays operates hiking & trekking tours, adventures, cultural explorations, and wildlife tours in Nepal, Bhutan, Tibet, India, and more for solo, couple, and family travellers.
DMC
Asia Destination Management Company
Since 2020s
With 25+ years of expertise, Asia DMC represents travel agents / tour operators in a number of Asia destinations managing B2B travels, tailored tours, MICE, golf tourism, and more.
Technology
Booking.com B.V.
Since 2020s
Founded in 1996 in Amsterdam, Booking.com has grown into one of the world’s largest travel market-places connecting travellers with memorable experiences, transport options and incredible places to stay.
Technology
Airgsm Pte. Ltd.
Since 2020s
Founded in 2019, Airalo is the world’s first eSIM store that solves the pain of high roaming bills by giving you access to eSIMs (digital SIM cards)- offering digital data packs from 200+ countries/regions.
Association
Adventure Travel Trade Association
Since 2020s
Established in 1990, ATTA is the largest global network of adventure travel leaders creating and delivering solutions that propel a more responsible and profitable future.
Media
Jacobs Media Group Limited
Since 2020s
The parent company of leading travel and hospitality media brands with a range of events, exhibitions and products reaching more than 10,000 people every year and 650K monthly online users.
Past Events & Webinars
Latest PATA Blog Posts
How IKEA Co-workers Teamed Up with Winnow to Halve Their Global Food Waste
On September 20, 2022, IKEA announced that it has halved its food waste, achieving its ambitious timeline to adhere to and go beyond the UN 2030 Goal. Started in 2017, Winnow and IKEA teamed up to implement the Waste Watcher programme across its stores to tackle food waste through Artificial Intelligence. Over 2021, Winnow and IKEA scaled Winnow's Vision AI to 30 countries, from Japan to Canada. A global movement was built, and we saw food waste reduced on a massive scale.
Welcome New Members
We are excited to introduce eight new members join the PATA community! Find out more about the services they are providing.
Critical Recovery Strategies: Staff Appreciation and Engagement
PATA CEO Liz Ortiguera shared a message with the PATA community on September 9, 2022, with perspectives on boosting the travel staff’s engagement and retention and updates on PATA’s recent work.
PATA, UNESCO, and Expedia Group Partner for Sustainable Tourism Course
PATA started a collaboration with UNESCO to help build the capacity of tourism and hospitality businesses towards plastic waste reduction and community empowerment. Find more about the course "Targeting Zero Plastics in Hospitality and Tourism Businesses- with UNESCO, PATA & Expedia Group" in this blog.
PATA Resilience Forum 2022: Developing Partnerships for Tourism Destination Resilience
PATA's Resilience Forum that took place on August 24th provided a great opportunity for destinations to better understand the available financing and investment opportunities for increasing resilience and sustainability. It also presented the key lessons learned from the Tourism Destination Resilience Programme. Read more about it in this blog.
Standards for Food and Plastic Waste Reduction
PATA is excited to announce the Food and Plastic Waste Reduction Standards, for increasing the sustainability of tourism and hospitality businesses. Find more about how to reduce food and plastic waste in this blog.
Reconnecting Through Community-based Tourism: It’s a Wrap for PATA Destination Marketing Forum 2022!
PATA’s first fully in-person event is finally back after two years! Through the insightful sessions delivered by speakers from across the globe and in-depth exploration of Songkhla’s community-based tourism, the event enabled reconnections between the delegates and between the community and in the travel industry. Read about the event highlights!
Climate Adaptation and Tourism – a Closer Link than We might Think?
How can climate adaptation strategies be supported by tourism? Is there actually a close connection between tourism and climate adaptation? Is there a possibility that the pandemic might have, or might be, making climate adaptation in tourism a more plausible idea?
Welcome New Members
We are excited to introduce seven new members join the PATA community! Find out more about the services they are providing.
Asia Pacific Destinations- Antidote to Pandemic Stress
PATA CEO Liz Ortiguera shared a message with the PATA community on July 29, 2022, with updates about PATA’s recent activities and her perspectives on Asia Pacific destinations’ strengths in reopening.
Meet Our New Interns!
We’ve had the pleasure to welcome new staff who joined us as Intern Associates and helped us set sail into the third quarter of 2022. Let’s get to know them!
A Success Story: Community-based Tourism in Mai Chau, Vietnam
In 2007, the Discova groups began working with communities in the Mai Chau district of northern Vietnam to help locals improve infrastructure, education, water supply for agriculture, and build up community-based tourism in the area. Thanks to the financial support, the hands-on project work and donations help, there is continuous and successful development.
PATA Strengthening Ties With Global Partners and Members
PATA CEO Liz Ortiguera shared a message with the PATA community on June 20, 2022, with updates about strengthening connections with PATA’s global partners and members.
Meet Our New Interns!
We’ve had the pleasure to welcome new staff who joined us as Intern Associates and helped us set sail into the second quarter of 2022. Let’s get to know them!
The Dawn of Asia Pacific Travel’s New Era
PATA CEO Liz Ortiguera shared a message with the PATA community on May 20, 2022 on the progress of Asia Pacific’s Travel.