The 2024 Tropical Coastal City Tourism Event, graciously hosted by Sanya, will feature dynamic insight sharing sessions, one-on-one meetings with domestic and international tourism enterprises, and captivating local performances throughout the event. The event will explore topics crucial to the development of tropical coastal cities, from innovative international tourism marketing strategies to ways of supporting local communities and paving the way for sustainable development.

The event will also highlight Sanya’s recent shift towards international tourism development, aiming to boost consumption levels and establish the Sanya International Tourism Consumption Center. These improvements are part of the Sanya Plan for Building an International Tourism Resort (2022-2035).