Revealing a side of Asia unlike anywhere else, Sarawak offers an alternative for those seeking humble authenticity. As the hosting destination for PATA Destination Experience Forum & Mart 2023, we would like to take you on a journey through some of the best attractions in this Malaysian State.

Since 1951, PATA has served as a catalyst for responsible development of travel and tourism to, from and within the Asia Pacific Region. It has brought together the public and private sectors to deliver meaningful partnerships and help local communities enjoy the fruits of tourism.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the first quarter of 2023. We invite you to get to know them and their experience at PATA!

Wrapping up the year on a high-note, our first ever APAC Travel Summit in collaboration with Global Business Travel Association successfully concluded on Dec 9, 2022, bringing 222 delegates from 85 organisations and 15 destinations to Bangkok, Thailand.

As the tourism sector is in its recovery, the internet is abuzz with conversations around travel and tourism. Even at the peak of COVID in 2020 and 2021, travel content and conversations were plenty online. Despite fewer flights chartered and tours booked, online demand was as strong as ever. The internet holds a large volume of consumer-generated data, and travel data makes up a part of it; such information contributes to business decisions and future planning.

We are excited to introduce four new members that joined the PATA community! Find out more about the services they are providing.

The value of the tourism sector has dramatically changed with the start of global recovery, one of those being “reimagining” and “rethinking” tourism with the focus on the locals. This has been in the core of Azerbaijan’s tourism since the country embarked on its community-focused strategy back in 2018.

Learn more about Azerbaijan’s reimagined tourism in this blog.

PATA CEO Liz Ortiguera shared a message with the PATA community on November 2, 2022, with recent updates on revived travel in the Asia Pacific.

We’ve had the pleasure to welcome new staff who joined us as Intern Associates and helped us through the forth quarter of 2022. Get to know them and their experience at PATA!

We are excited to introduce six new members join the PATA community! Find out more about the services they are providing.

In September 2022, PATA and other eight partners for the Tourlink project got together in Phuket and Chiang Mai to deliver training on sustainability standards and best practices to over 250 tourism businesses and suppliers. PATA's workshops focused on training businesses how to reduce food and plastic waste in their operations. Read more about it in this blog.

The PATA Annual Summit (PAS) is finally back in-person in Ras Al Khaimah, UAE after a 3-year hiatus! The three-day event featured four breakout workshops, 16 main stage sessions, various destination tours, two mobile photography workshops, and a sustainability leadership forum that united 21 senior government and travel industry leaders from the public and private sector in Asia and beyond.

The publication ‘Promoting Gender Mainstreaming: Recommendations for vocational training centers in ASSET-H&C network’ outlines how we can promote and sustain gender equality in the tourism industry, with practical examples that offer applicable and actionable suggestions on gender-mainstreaming.

We are excited to introduce seven new members join the PATA community! Find out more about the services they are providing.

PATA CEO Liz Ortiguera shared a message with the PATA community on October 10, 2022, with a brief roundup of a few of the markets making great headlines.