This report analysed emerging trends within travellers related to health and hygiene. The results indicated that health and hygiene affects booking decisions greatly; consequently, changing the game in the tourism industry.

The Pacific Asia Travel Association (PATA) and TTG Asia Media are collaborating on a series of six articles that will look into the travel and tourism industry’s future, and provide guidance to stakeholders on how a responsible, meaningful and sustainable development could be achieved.

PATA explores “The Future of Tourism” in a series of interviews through multiple, interrelated sustainability challenges that have been exacerbated by the COVID-19 crisis; aiming to provide advocacy, research and publications to provide insights on the future of sustainable tourism.