We’ve had the pleasure to welcome new staff who joined us as Intern Associates and will be helping the Association progress during these times of restoration in the fourth quarter of 2021. Let’s get to know them!

Located within the territory of Emeishan City with a land area of 154km2 and the tallest peak of 3,099m, Mount Emei is world-famous thanks to its magnificent natural landscapes and profound Buddhist culture. Get to know more about Mount Emei of Leshan, Sichuan, China!

PATA CEO Liz Ortiguera shared a message with the PATA community on Nov 18, 2021, which includes series of events at World Travel Market 2021 (WTM) where she shared her first in-person speech, thoughts on Asia Pacific's reopening, and new partnerships with PATA.

PATA Issues & Trends 2H2021 is now available online. Two-thirds of international travellers now have sustainability at the top of the agenda for their next trip. In addition, sentiments towards regenerative travel experiences have grown significantly since the COVID-19 period.

Tripadvisor has published this article helping tourism-related businesses to get back on their feet to start serving customers again. The travel company has outlined 3 strategies to cope with the travel surge.

PATA CEO Liz Ortiguera shared a message with the PATA community on Oct 28, 2021, which includes a roundup of recent and upcoming events, as well as some highlights from her first international trip in 21 months.

Explore key takeaways from the Virtual PATA Wellness and Luxury Travel Conference and Mart 2021, which featured presentations and panel discussions about these fast-growing sectors of travel, as well as a BBC fireside chat with the Tourism Authority of Thailand.

PATA CEO, Liz Ortiguera, shared a message to our network of valued PATA International Members on Oct 14, 2021 with details about her top priorities. Full content has been reposted below:

The data from the latest Cornell Hotel Sustainability Benchmarking (CHSB) shows that the average carbon footprint of a hotel stay reduced by 3% between 2018 and 2019. The data on energy, carbon and water has been collected from over 21,000 hotels across 57 destinations.

With the view to help develop the strategy of rural vitalisation and promote global sustainable development, the Rural Light Brand Project will be established for the next conference. This ongoing campaign strives to build a ‘Global Rural Tourism Oscar.’

alidian Town is located in the core area of the eastern new city of Wuxing District, Huzhou, Zhejiang, China. The town has green mountains and rivers, convenient transportation, and rich cultural tourism resources such as sericulture, ancient villages, farming, and the World Rural Tourism Town