Justin Ong
Regional Manager, APAC, HBX Group
Justin manages HBX Group’s collaborations with Tourism Boards, Destination Marketing Organizations (DMOs) , Hotels and Airlines across destination APAC. He actively contributes to developing strategic initiatives aimed at fostering meaningful partnerships.
Justin's primary focus is on generating travel demand for destinations while aligning with HBX Group’s broader business objectives. Beyond typical business activities, he collaborates closely with DMOs to address industry challenges and enhance curated experiences that cater to evolving traveler needs. Driven by a passion for innovation and collaboration, Justin contributes significantly to the dynamic landscape of destination development at HBX Group from sourcing to sales.
Justin pursued his studies in University of Nevada, Las Vegas and entered the hospitality sector, subsequently spending a decade in China within the luxury travel industry with Quintessentially, Fosun Tourism & WildChina. Outside of his professional endeavors, Justin finds balance on the Brazilian Jiu-Jitsu mat, where the principles of growth under pressure resonate with his approach to both personal and professional challenges.
