Sarah Anderson

Founder & Managing Director, GTI

Sarah Anderson is the founder and managing director of GTI, a leading tourism marketing agency with offices in Australia and New Zealand. Sarah has more than 20 years tourism marketing experience, having worked for leading travel wholesalers and global tour operators, as well as PR & Marketing agencies, in the UK and Australia. 

GTI was awarded at the most recent Mumbrella Travel Awards as PR Agency of the Year and also won the Marketing Campaign of the Year category. A passionate traveller, sustainable tourism advocate and marketer, she drives GTI’s pioneering vision and its leading role in the industry. Sarah is highly regarded for delivering campaigns that generate substantial growth on behalf of global brands and for her crisis management expertise.