Reene Ho-Phang

Founder & Managing Director, BrandStory Asia

Reene Ho-Phang is the Founder and Managing Director of BrandStory Asia, an award- winning strategic Travel Marketing & Representation consultancy founded in 2003. Headquartered in Shanghai, BrandStory’s offices are based in the key gateway cities such as Beijing, Guangzhou, Chengdu, Xi’an, Hong Kong, Taipei and Singapore, with a new office planned in Malaysia for brands entering Greater China and Southeast Asia.

Ms Ho-Phang was also the Corporate Director for the multiple award-winning Asian hotel chain Banyan Tree Hotels & Resorts in year 2000. She spearheaded revenue-generating brand communications campaigns for 14 luxury properties, 30 spas and 42 retail boutiques in 16 markets including China, Hong Kong, Japan, Korea, Taiwan, Singapore, Middle East, India, Australia, United Kingdom, United States, Germany, France, Italy, Switzerland and South Africa.