Sarah Mathews

Managing Director, e-Tourism Frontiers

Sarah Mathews, affectionately known as the "Insight-Cyclopaedia," is a seasoned veteran in the digital marketing industry with over 30 years of influential experience. Her portfolio sparkles with collaborations with global leaders such as Tesla, Coca-Cola, Japan Airlines, and Singapore Airlines.

A significant part of her career was her decade-long tenure at Tripadvisor, where Sarah refined her skills in big data analysis, using it as a tool to craft strategic business and marketing strategies that shaped the Asia Pacific region. This period also saw Sarah immerse herself in the world of travel-related digital marketing, becoming an invaluable asset to various tourism boards and a steadfast supporter of SMEs across the region. Her deep understanding of the travel industry's unique demands and trends helped these organisations enhance their online presence and effectively engage their target audiences.

Her innovative spirit led to the creation of the Destination Academy, an intensive three-day boot camp that has elevated the digital marketing skills of countless global tourism organisations.