The Asia Pacific mountain tourism sector eyes 6.5% annual growth through 2026, while experts share how destinations like Nepal and Vietnam are balancing this expansion with sustainability through digital innovation and community-led initiatives.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the first quarter of 2025. We invite you to get to know them and their experience at PATA!

We are excited to introduce nine new members that joined the PATA community! Find out what they bring to the network here.

Asian elephants captivate travellers, but their charm conceals stories of exploitation. Learn how to engage with these majestic giants responsibly, promoting their welfare and supporting ethical tourism practices.

We are excited to introduce four new members that joined the PATA community! Find out what they bring to the network here.

We have had the pleasure of welcoming new team members who joined us as Intern Associates and have been helping us support our objectives throughout the fourth quarter of 2024. We invite you to get to know them and their experience at PATA!

If you’ve been craving a culinary adventure, this is your sign to plan a foodie trip to Leshan! From bustling downtown districts to serene mountain communities, Leshan offers a diverse and mouthwatering range of flavours that you cannot miss!

Under the theme “Authentic Prosperous Journeys: Nurturing Culture, Culinary Delights, and Community Wisdom,” PDMF 2024 included technical tours revolving around community tourism, insightful conference sessions, a showcase of local products, and networking opportunities.

PATA and the Sarawak Tourism Board implemented an innovative programme for tourism SMEs: a hands-on workshop focusing entirely on artificial intelligence (AI). The programme was held in Kuching, Malaysia, from October 29 to November 1, and was attended by 63 participants. Learn more about the training in this blog.

From stunning temples to national parks, here are nine must-visit places that highlight the charm of Phetchaburi Province in Thailand.

As the host destination for the PATA Destination Marketing Forum 2024, we invite you to explore some of Phetchaburi’s premier attractions!

From September 24-26, PATA and MGM hosted a comprehensive capacity-building programme with 2-day training and 1-day seminar focused on operational sustainability in event planning and management, digital marketing, emerging technologies such as AI, and current tourism trends.

We are excited to introduce six new members that joined the PATA community! Find out what they bring to the network here.

Events and festivals are one of the best-rated experiences for travellers in Asia Pacific destinations. Drawing from PATA’s recent webinar on event-driven tourism, here are three key insights Asia Pacific destinations should know, featuring examples from both within and beyond the region!

Celebrating the profound connection between tourism and peace, this blog delves into how sustainable tourism initiatives in a few Asia Pacific destinations are driving peace and creating a more harmonious, connected world.

Under the theme, "Reimagining Responsible Tourism for a Regenerative Future", the 6 insightful sessions explored a range of critical topics, from achieving cyber-security to transforming MICE businesses into economic powerhouses for destinations.